Self Growth Techniques for Personal Success

What is self growth? It is about shaping yourself to become a better person with solid values, ethics and a well balanced approach to life. It is the process of working on your areas of improvement and turning them into areas of strength and opportunities. Just how can you do that? Here are five simple techniques for starters:

1. Learn from others. Start with your immediate family and closest friends. What are some of their traits that you admire? What have they accomplished that makes you want to be like them? Talk to them and ask them what they did to achieve self growth that led to their professional and personal success. Then check out famous people whose work you admire and read articles on how they got to the top of their profession. Learn as much as you can about their individual techniques and see which ones you can adopt for yourself.

2. Observe admirable people. Look at how they conduct themselves, from the way they walk, talk, sit and generally behave in public. Such refinement can only be a product of effective self growth techniques, which include polishing one’s looks, movements and skill sets to complete the overall package of the person. Look at how they treat others and are treated in turn. You can take a page out of their demeanor to propel yourself towards personal success and professional recognition. This isn’t to say you should mimic their every move; just derive the best practices possible from them that you can employ for your own good.

3. Assess your own attitude. How have you been behaving by your lonesome? Are you a person of integrity – always doing the right thing even when no one is looking? How are you with other people around? Do you exercise kindness and consideration for others, or are you being fueled by your own selfish needs for personal success? Bear in mind that in order to succeed at self growth, you must possess a mature disposition and a kind heart. Aim to be a caring and morally upright person no matter where you go. The universe has a way of rewarding people who treat others well and punishing those who won’t hesitate to trample on the feelings and rights of others.

4. Envision the kind of person you would like to be one day. This is a great self growth exercise that can provide you inspiration on your journey to professional and personal success. Paint a picture of the Ideal You – the kind of individual you wish to become in the future. How do you see yourself in that image? Do you see a nation-building politician, the next Mother Teresa, or the next Steve Jobs? Use your imagination as your mood board to guide you as you work on your greatest ambition.

5. Get rid of vices that may be harmful to your self growth. Are you quick to turn to painkillers when you feel the slightest muscle twitch? Do you tend to gorge on sugary snacks and drinks to keep your energy levels up as you slave over a very important project? Remove all self destructive habits from your system and start living clean! You won’t be able to enjoy personal success if your health takes a nosedive and renders you bedridden most of the time. So go have that physical check up and get tips from your physician and nutritionist on how to live a healthier and more wholesome lifestyle.

The change starts within you. Find your purpose, work on it and remember to enjoy the journey as well. Good luck and may you serve as an inspiring role model to others.

Why Your Business Needs a Content Marketing Strategy

Content marketing is more than just a popular buzzword in the Internet marketing industry. The concept of content marketing underscores a powerful technique to promote a business on the Internet. By creating great content (such as a video, article, or infographic) and marketing that content (via Facebook, Google+, or StumbleUpon,) your business can take advantage of many opportunities to connect with potential customers.

The methods behind content marketing offer limitless channels to exploit your ideas. In short, you can create content in various forms and distribute it many different ways. And just a limitless as the channels to market your content are the potential benefits for your business.

All types of companies can improve their marketing efforts by producing and sharing awesome content. In fact, marketing software provider Kapost has found through its research that per dollar, content marketing contributes to three times more leads that tradition online advertising, such as paid search. For this reason, creating a content marketing strategy can be a momentous game-changer for your business.

Although content marketing offers a ton of advantages (some of which are nearly impossible to track,) there are three major benefits that your business can realize:

Build Brand Awareness
Inbound Traffic to Your Site
Generate Natural Link Popularity for SEO

Building Brand Awareness

As the foundation to marketing your content on the web, building brand awareness is further enhanced when the audience is engaged. This audience engagement is what fuels respect for your brand and bolsters a potential relationship. As a result, the quality and relevancy of your content is paramount. Any content you publish is a reflection of your business and its brand, so you’ll want to be creative and use the right context that relates to your target audience.

Some of the highest levels of audience engagement derive from visually-based content. Videos are a powerful medium to communicate to a potentially massive audience. And by optimizing videos for better search engine exposure (also known as search engine optimization or “SEO”), the overall marketing potential skyrockets. Also effective in the visual content category are images, infographics, cartoons and comics. Exercise your creativity and produce a compelling form of content that can help build awareness in your brand.

Inbounding Traffic to Your Site

The cornerstone of content marketing is to inbound traffic to your site. Marketing your content is a very powerful way to promote your niche or unique selling proposition. As long as you present the right calls to action, the individuals that interact with your content will be more apt to visit your website.

This form of traffic is unique because of the prior interaction that users experience with your content. The best ways to inbound quality traffic to your site is use your content to inform and educate your target audience. Addressing relevant issues, questions, and concerns is a good way to achieve this. For example, a criminal defense attorney may benefit from publishing an article about ‘what to do when faced with DUI charges.’ Any traffic coming from that article could very well be a highly qualified lead for the attorney’s legal services.

Generating Natural Link Popularity for SEO

When content goes viral, it tends to attract a lot of social attention. People usually link to popular content (link popularity,) and as a result, the content can earn a high level of authority. From a SEO standpoint, if a webpage has a high level of authority, then the outbound links coming from that page will be more powerful. This concept of SEO (commonly referred to as “link bait”) is one of the many effective approaches of content marketing.

Think of your wonderful piece of content as a link bait for your SEO efforts. In almost any form of content, whether a video, article, or graphic, you can typically include a link that directs back to your site. For instance, graphics and videos will usually always have supportive text or an author attribution. Here you can include a bit about who you are, as well as a link back to your website. If your content generates a lot of buzz and people start linking to it, the SEO value of your content will only become more powerful.

Developing Your Strategy

Putting together a successful content marketing strategy will depend on the resources you have on hand. You’ll want to determine which types of content are going to be the most relevant and effective to connect to your target audience. Additionally, you’ll also want to pinpoint the ideal publishing platforms and social media sites to market and promote your content. All strategies for marketing content are unique, so you’ll need to get creative as to how you approach the strategy for your business.